Ecommerce encompasses a broad spectrum of technologies. We traditionally adopt these new technologies as they become commercially available at a realistic price. It’s amazing to think that a hundred years ago telephones were cutting edge technology and just fifteen years ago a facsimile was the revolutionary piece of ecommerce equipment.

Today, the ecommerce tool that has been most widely adopted is email. Businesses can face
a significant competitive disadvantage if they do not have email access as it is now often used as an alternative to the telephone and facsimile.

In their simplest form, emails can be used to communicate one-on-one with suppliers and customers. As part of our ecommerce services, we can advise on cost-effective methods of using emails as an efficient tool to enhance your marketing strategy.